London's counter for vape, smoking & general wholesale
424+ trade lines across 13 ranges and 68 brands — bought by the outer, case and pallet. Collect from Petticoat Lane or open a delivered trade account.
How we supply the trade
Built for buyers, not browsers
Eurosell Wholesale is a working trade counter — the fast-movers stocked deep, priced by volume, ready to load.
Buy by the outer, case & pallet
One order covers every fast-mover — mix vape, papers, lighters and electricals onto a single pallet instead of chasing five suppliers.
A real trade counter in E1
Walk the range at 8 New Goulston Street, Petticoat Lane. See stock, talk margins, load the van — same day.
Same-day collection
Order ahead and collect from the counter, or have it ready when you arrive. No waiting on a courier to restock the shelf.
Genuine, compliant stock
TPD-aware vape lines, boxed UK electricals and clearly-labelled age-restricted products with the paperwork retailers expect.
Trade pricing, tiered by volume
Prices unlock when your account is approved — sharper as the quantities climb, with mixed-line orders welcome.
Book a buyer session
Prefer to plan it out? Book an in-store visit or an online call and we'll build your opening order with you.
The portfolio
Inspect the range, category by category
Every range has its own trade page — the selling angle, the brands, and the full line-up. 424+ SKUs across 13 categories.
Smoking & Vape
The trade counter core — vape, pouches, papers, accessories and flames.Vapes & E-Cigarettes
Disposables, prefilled pod kits, refills and e-liquids from the brands that actually sell — bought by the outer, priced for the shelf.
Inspect the range arrow_forwardNicotine Pouches
Tobacco-free oral nicotine by the carton — the strengths and flavours that move fastest at the till.
Inspect the range arrow_forwardRolling Papers, Filters & Cones
RAW, OCB, Rizla, Elements and G-Rollz — papers, tips, carbon filters and pre-rolled cones by the counter display.
Inspect the range arrow_forwardSmoking Accessories
Grinders, pipes, glassware, bongs, storage and rolling trays — the high-margin impulse lines that sit by the till.
Inspect the range arrow_forwardLighters & Flames
Clipper, 4Smoke and jet flames by the counter tray — the guaranteed daily repeat purchase.
Inspect the range arrow_forwardGeneral Wholesale
Everyday electricals, homeware, health and consumables by the case.Electronics & Electricals
Chargers, cables, adaptors, power banks, LED lighting and audio — the everyday electricals a corner shop can't run out of.
Inspect the range arrow_forwardKitchen & Home
Kettles, blenders, mixers, steamers and small appliances from Daewoo, Russell Hobbs and Kenwood — boxed and ready to sell.
Inspect the range arrow_forwardHousehold & Cleaning
Foil, tableware, bin bags, food packaging and cleaning consumables — the case-stacked lines every shop reorders.
Inspect the range arrow_forwardHealth & Personal Care
Oral care, grooming, OTC pharmacy lines, skin care and sexual health from Colgate, Durex, Wahl and more.
Inspect the range arrow_forwardFans & Cooling
USB, portable, handheld and desk fans — the seasonal spike that clears the shelf every summer.
Inspect the range arrow_forwardBatteries & Power
AA, AAA, button cells and speciality batteries from Duracell, Panasonic, GP and Eveready — the pure impulse reorder.
Inspect the range arrow_forwardScales & Measuring
On Balance and Prima digital pocket, precision and table-top scales — accurate, boxed and counter-ready.
Inspect the range arrow_forwardPackaging & Stationery
Packing tape, adhesives, carrier bags and packing supplies — the back-of-house lines every trader burns through.
Inspect the range arrow_forwardWholesale & trade
Plan your opening order with a buyer
New to Eurosell, opening a second site, or restructuring your range? Book an in-store session or an online call and we'll build the order with you — the right lines, the right volumes, the right margins.
- event_availableIn-store buyer session — walk the counter, see the stock, talk numbers.
- phone_in_talkOnline call — can't get to E1? Plan it over a video call.
- checklistTell us your budget & business — we'll tailor the opening order.
Partnerships
Distribute, list or export with us
Got a brand that belongs on our shelves, a network that should carry our range, or an export channel? We partner with suppliers, resellers, drop-shippers and exporters across the UK and beyond.
- hubSupply a brand to a live London trade counter.
- group_addList our range as a reseller or drop-shipper.
- publicExport mixed pallets abroad.
About Eurosell Wholesale
A trade counter that traders trust
We've supplied East London's shops, off-licences and market traders from New Goulston Street since 2019. The model is simple: stock the lines that actually sell, deep enough to matter, and price them for the trade.
Two counters, one family: our branded electricals business serves the public — this is the wholesale side, built for buyers who need volume, mixed lines and a straight answer on margin.
“We switched our vape wall to Eurosell and never looked back — Elf Bar, Lost Mary, Crystal, all in one van run.”
Vape & convenience, Hackney
“Best thing is the counter. I see the stock, they sort my margins, I'm out in twenty minutes with a full pallet.”
Off-licence, Ilford
“Papers, lighters, batteries and chargers on one invoice. The reorder is painless now.”
Corner shop, Bethnal Green
“Booked a buyer session before opening our second shop — they built the whole opening order with us.”
Grocery, Walthamstow
Get started
Ready to stock up?
Request a trade account, book a buyer session, or just come to the counter.
Find us