A wholesale site that turns searches into orders, calls & bookings
Buyers search for what they stock — "wholesale vapes", "rolling papers bulk", "lighter display tray". This site is built to win those searches and route each one to the outcome that fits: an online order, a phone call, or a booked buyer session.
info Figures below are a clearly-labelled planning model, not a guarantee.
The pipeline
One search, three ways to convert
A retail shop has one job: take the sale. A wholesale counter has three — some buyers order online, some phone, some want to sit down with a buyer first. The site is built to capture all three.
Online trade orders
Registered, approved accounts order the range online — min £200, reordering month after month.
Trade phone calls
High-intent searches that pick up the phone. Every product & category page carries the counter number.
Booked buyer sessions
In-store visits and online calls booked straight into the diary — the warmest leads, planned in advance.
From search to shelf
Where the traffic goes
SEO-optimised range pages catch the search; the trade-account gate, the counter number and the booking widget catch the buyer. Modelled on 2,600 relevant monthly trade searches captured at 8% as rankings mature.
- search13 range pages + 424 product pages — each targeting the terms buyers actually type.
- lockPrice gate — pricing behind a trade login turns a browser into a registered, contactable lead.
- event_availableBooking + enquiry — the softer intent still converts into a diary slot or a quote.
The economics
Why wholesale traffic is worth more
Wholesale orders don't compare to retail baskets. A single approved account clears the £200 minimum and reorders — so the value compounds every month it stays active.
Conservative S-curve: accounts accumulate as SEO matures and word spreads through the trade. Assumes 55% of account requests become active buyers reordering ~8× in year one.
Two businesses, two sites
Why wholesale needs its own home
Eurosell serves two very different customers. Trying to serve both from one site costs sales on both — so the retail electronics shop and the wholesale counter run as separate, purpose-built sites.
- local_mallSingle units, retail prices shown to everyone, instant checkout.
- publicBroad consumer SEO — "cheap kettle", "hair dryer London".
- boltOptimised for a fast, one-off consumer sale.
- warehouseCases & pallets, £200 minimum, prices behind a trade gate.
- query_statsTrade SEO — "wholesale vapes", "rolling papers bulk", "lighter display tray".
- handshakeBuilt to open accounts and book buyers, not to take one-off sales.
Same trusted name, same address — but a buyer who lands on a consumer shop bounces, and a consumer who lands on a "minimum order £200" page bounces too. Two sites means each search reaches the right shopfront, and neither audience dilutes the other's SEO.
In short
Built to be found, built to convert
424+ SEO-optimised trade lines, a price gate that captures leads, and booking + enquiry paths for every level of intent — pointed at the highest-value searches Eurosell can win.